THE TASK:
Promote the Facebook app for Vaseline Men Fairness Cream – Face Off. We invited Indians to challenge the actor, Shahid Kapoor, our Brand Ambassador, to beat his signature poses – a device used in the new Brand Film.
HOW WE WENT ABOUT THE ACTIVITY:
We started with a call for an open audition with posters across Mumbai. 200 challengers auditioned over a period of two days and select poses were uploaded on the Vaseline Men Youtube channel and on the Facebook App
The Chilly Chill Chiller Pose:
The Hip-Hope Pose:
The Yuss We Got It Pose:
The Kung-Fu Pande Pose:
The But Who's She Pose:
The Sooperman Pose:
The Taek Won't Do Pose:
The Why So Serious Pose:
The Kinder Garten Gangster Pose:
The Beat Boxer Pose: